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Leonardo Viri

I guide companies and entrepreneurs to use AI in their business challenges to bring scalable results.

I’m Leonardo Viri. I have 15 years of experience in Advertising, I was a partner in an agency in SĂ£o Paulo and leaded the Customer Success area, leading a big team. A couple years ago I understood the AI impact on the work as a whole and decided to jump all in into learning and developing solutions with it, so I shifted my whole career. And that's what I've been doing ever since. These days, I work closely with entrepreneurs and teams around the world, figuring out their challenges, putting the right AI-powered tech in place, and making sure everything runs smoothly. I’m known for being a problem solver who loves breaking down complex issues and finding smart, straightforward solutions that really work.

"Working with Leonardo at Gumloop has been a game-changer. He delivers quick, no-nonsense AI solutions that cut hours of work down to minutes while improving accuracy. Professional, responsive, and focused on long-term value, Leonardo helped us scale campaigns faster and with more consistent results. If you’re serious about growth with AI, you want him on your side."

Roumen Todorov
Head of Explore at 411 Locals

Gumloop and utiliza.ai

I use Gumloop as my main partner in automating using AI. I've already recommended the platform to over 10 different companies that started to use it in their everyday operations. I normally set up the tool, teach them how to use it, and keep improving with new solutions and ideas.

Use Cases

Niche lead generation and qualification with AI scraping

I developed a custom AI system that scrapes niche industry leads from various online sources across multiple regions, then applies advanced AI and visual analysis to evaluate websites for sales opportunities. By integrating AI models for data extraction and analysis, the tool identifies "hot" leads based on determined criteria. This automation has generated over thousands of qualified leads for clients, drastically reducing manual research time and improving sales targeting.

Website deep analysis with online published reports

I created a system that is a software backed up by the power of Gumloop tool that automates comprehensive analysis of any website URL, covering SEO and GEO metrics, geographic features, overall site performance (connected directly to Google Lighthouse), and actionable recommendations. Powered by multiple AI models, it generates a polished HTML report hosted online, accessible via a secure access token for easy client sharing. Built for an advertising agency's sales team, the tool includes a companion web app where vendors can manage reports, track client opens/views, and even record personalized video presentations to explain findings. This setup personalizes sales pitches and provides metrics like engagement rates. The AI-driven insights are practicaland have helped their sales team close deals faster by demonstrating value upfront.

Real-time personalized landing pages from customer surveys

For a business selling online courses, I developed a system that processes survey responses from potential customers in real-time and generates customized HTML landing pages with personalized content, such as video recommendations and tools aligned with their goals. Using AI for response analysis, content matching, and dynamic page assembly, it creates tailored experiences that boost engagement and conversions. For instance, if a survey reveals a user's interest in skill-building, the page auto-selects relevant course videos and resources. This automation happens instantly upon survey submission, with no manual intervention. The end goal is hyper-personalization that feels bespoke, leading to higher click-through rates and sales.

Automated lease contract analysis for banking efficiency

For a bank, I built an AI automation system to streamline the analysis of lease application contracts, applying their existing criteria at scale to handle higher volumes without increasing staff workload. Using AI for document parsing, pattern recognition, and compliance checks, the tool extracts key data, flags risks, and generates decision-ready summaries in minutes. This replaced manual reviews, reducing processing time from days to hours and minimizing errors. Integrated with the bank's workflows, it supports bulk uploads and real-time updates, ensuring regulatory adherence while scaling to thousands of applications. The result was a significant backlog reduction.

Automated content creation from CEO meetings

I designed a tool that captures and stores recordings of a CEO's meetings (with teams, clients, etc.), then uses AI to analyze topics, key insights, and discussions to generate dozens of tailored LinkedIn and Twitter posts in his own personal tone of voice. Leveraging I for transcription, sentiment extraction, and content drafting, the system creates professional, on-brand posts ready for CEO approval. Once approved, it automates publishing to social platforms. This turns everyday conversations into consistent content marketing, saving hours of manual writing and ensuring authenticity. Overall, it streamlines personal branding, increases social reach, and aligns content with real-time business narratives.

Media

Clients

411 LocalsSesame AccessMojo.bizPorter MediaWing Girl MethodLend Simpli
Reviews
5
2 reviews
Bold, responsive, and no excuses.
Sep 02, 2025
Alex Fakeri, MOJO CREATIVE DIGITAL
Leo is a great partner. We both recognize the new paths we are cutting through the proverbial forest of technological opportunities with AI. He is bold and quick to try, honest about what will and won't work, and where his limits are. He is very responsive and is willing to put the effort in. If something isn't right, he will make it that way. Give him a shot.
Game changer!
Aug 29, 2025
Roumen Todorov, 411 Locals
Working with Leonardo at Gumloop has been a game-changer. He delivers quick, no-nonsense AI solutions that cut hours of work down to minutes while improving accuracy. Professional, responsive, and focused on long-term value, Leonardo helped us scale campaigns faster and with more consistent results. If you’re serious about growth with AI, you want him on your side.

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